This is an amazing eye catching ad I pulled out of a 1953 magazine. I could imagine in it's day, a huge billboard along side of the new super freeway. I love the wonky hand lettering.
This blog will explore the interests I have with candy & snack packaging design as well as showing my own projects related to candy wrappers and new novelty inventions.
Thursday, February 16, 2012
Thursday, February 9, 2012
FUN GUM TIME!
It really is modeling clay and not gum. Though I suppose you can do this with gum but it would get dangerously sticky. But as it is now with the modeling clay, it's still dangerous because kids will just automatically eat this out of the package if they are not told because it really looks like gum. Not just the package but the clay as well. That's what gave me the idea for this.
I was at a craft store with a friend and they wanted to see all the clay colors the store had to offer. When I saw the pink clay, a huge slab of bubble gum came to mind. (yeah, candy is always on the brain) "I should do up a package for some fake gum and put the clay in it. (Any excuse to do some graphic design.) But then I thought right away that it would be kind of dumb because what was the point of using something useful for an unuseful purpose? I would be wasting the clay for the sake of creating graphics and packaging for a fake gum. So, how can I turn this into an actual product? I wondered. Well, it already is modeling clay, So let's keep it as modeling clay but as a double bubble portion, to just fiddle with, and chew on with your fingers!
It was super duper fun coming up with all the different inserts. Then of course, silk screening the pop display boxes and printing up a few 'what if' shipping boxes. What if I had a truck load of these. Those boxes you see below are unfortunately empty. I'll make just one box at a time. That's 60 pieces to cut out of the clay and wrap individually by hand. Yeah, they cost way more than 25 cents at this rate, but it's fun. It's something to give out or put in my Nakfactorium Gumball machine. And believe it or not, this photo below is not photoshopped.
Here are some of the activity inserts. 1 of 30 different activities comes with each piece. There are also some fun facts as well.
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