This package is way overdue for a redesign, or, go back to the old one. It probably changed to this ugly thing when Hershey took over this confection from Lowney. The photo of the chocolate looks awful even though they used the same image as the previous package. It’s a bad colour reproduction. And the yellow colour of the box looks weird too as if it’s a miss-tint of yellow, more on the green side than orange which unfortunately does not show in this photo below.
I don’t know how the sales are of these things. They must be alright because they are still making them. I love them (even though hey are terribly sweet) and have been eating them for over 40 years. I am really glad they, in this day and age where food stuff packaging is all plastic or foil-sealed, that they have remained wrapped in the old fashioned chocolate bar foil, and are in a box that you don’t have to rip open.