Friday, February 15, 2019

Caramilk Wrapper Evolution



This to me is the classic Caramilk wrapper. Maybe it's when I started to pay attention in the late 80's.
And the whole advertising campaign they had with the Caramilk secret, even in the seventies and using the Mona Lisa and her smile....all of it quite brilliant. I love how the 'wave' graphic starts to change through the years and also you get to see the Cadbury logo change. As a personal note, I do not like the  foil wrappers that are used now as they are so much harder to open without tearing.










Smarties Evolution - Packaging



In the late eighties Nestle bought Rowntree. I suppose, as a transitional package, Nestle didn't want to put their logo on the front. (The same thing happened with the Kit Kat wrappers.) In the scanned boxes below you will see various changes they made over the years, from their Nestle logo design to even the grams they offered, taking more and more away. Scaries came out a six years ago and they have been offering it every Halloween time since. The bottom one is the most recent as of Fall 2018 and is made up of 3 separate compartments, each with their own opening.





Wednesday, July 4, 2018

Chocolate Bar Certificate For A 100 Grand.


actually 100 grams
     Does this not look like a certificate or something like a stock or bond! Or the Golden Ticket from the Willy Wonka factory. The gold print and beautiful script lettering makes it look very regal and the separately stamped product batch number makes it look like it's registered and of course the gold foil wrap which starts to look like a gold bar.
     This wrapper is from around 1998, just before the 75th anniversary of Neilson's Jersey Milk in 1999 Though it was being made by Cadbury I am happy that they kept the old Neilson brand on the package and even to this day! After the 75th anniversary wrapper which was very similar to this one, they changed the package to a vertical sealed file wrap using mostly all the same design and coloring.
     What I find interesting is that really nobody, except for the graphic designers or printers, would ever have really seen the wrapper displayed in this fashion and it wasn't meant to be. I love it.

Wednesday, October 11, 2017

Black Bart's Black Licorice




Large Box with 12 big cigar-sized pieces.

I can's seem to make candy without designing and making a package to go along with it.

Often, the idea to make something starts off as an idea for a christmas present for 
someone in particular.

 Bottom of box with Black Bart's head you can cut out. But who is gonna do that?









Aside from the large cigar sized pieces I made a variety of sizes and put them into small 
cellophane bags and designed a different package to put them in. The construction of 
which was based on an envelope.






Sunday, April 23, 2017

OH Design!



A few weeks back I was in Dollarama to buy my favorite chocolate bar and I was a bit confused in making sure that I had the right one because they make a peanut butter version as well.  But it wasn't until I was in line to pay that I noticed that it was a completely new wrapper, hence my earlier confusion. I love it when packaging design changes. I was excited.

When I was on the bus I couldn't wait to pull out my henry to study it. Yeah I felt goofy, just staring at it, turning it around in my hands and of course picking it apart.  I wish I could have been there in the final stages to tweak it to a better state. I seem to have some relationship issues between the OH and the Henry. Something is off kilter. I know what it is but I won't get into it. The chocolate bar still tastes Great!

Friday, March 6, 2015

Roca Poetry Vaisius Chew


I could not find any peppermint Roca in the city last year for a birthday gift so I had to make my own. And of course I can't make candy for gifting without designing and making my own packaging for it. I like how the single page packaging wrap works for the various shaped pieces, then a single sticker to hold it all closed and tight.
 
 My gals name is Jacque, hence the name Roca Jack.




 I know a friend named Andrew Vaisius 
who grew whiskers on his faceius.
                                                                  RP

My friend Andrew is a much better poet than I will ever be. You can chew on his word morsels for a long time. They kinda stick to your teeth though.

This is a little novelty packaging idea I came up with, perfect for a single shot of poetry when you need your next fix. No need to rush through a whole volume. Just chew on this for awhile. Then when you are ready, you can have another. Rot your mind, not your teeth.



Thursday, February 28, 2013

Kit Kat Evolution


Rowntree's chocolate covered wafer bar was first introduced in England in 1935 and was renamed Kit Kat in 1937. In the 1940's Kit Kat was exported and sold in Canada.


From 1945-1947 the original red wrapper was replaced by blue due to the shortage of milk.


I love the Rowntree logo on this 10cent wrapper and I seem to enjoy the brand design a lot more here, than I did when it was reintroduced by Nestle after they bought Rowntree in 1988




It's interesting how certain design elements are are phased in or out. The chocolate bar for example or slight lettering changes. You can also see here the number of grams the bar weighs fluctuating and then it's really super to see the evolution of Nestle's continual logo change.