Want Some Gum?…..

CHEW MY RUBBER BUM……COMICS!

I just had to do this considering how I am always trying to to package my art in some novel way suggesting candy and a visual chew. They are the size of a Double Bubble or Bazooka Joe and the comics page is one half of 8.5 x 11 in. To encourage the opening of this novelty (so many people like to keep my work in tact unopened which is understandable but then they are not enjoying the chew) I did not want to glue the sides of the wrapper to keep it closed so the idea of using the rubber band fits in well with the concept.

Time To Blossom, Hershey

This package is way overdue for a redesign, or, go back to the old one. It probably changed to this ugly thing when Hershey took over this confection from Lowney. The photo of the chocolate looks awful even though they used the same image as the previous package. It’s a bad colour reproduction. And the yellow colour of the box looks weird too as if it’s a miss-tint of yellow, more on the green side than orange which unfortunately does not show in this photo below.

I don’t know how the sales are of these things. They must be alright because they are still making them. I love them (even though hey are terribly sweet) and have been eating them for over 40 years. I am really glad they, in this day and age where food stuff packaging is all plastic or foil-sealed, that they have remained wrapped in the old fashioned chocolate bar foil, and are in a box that you don’t have to rip open.

https://youtu.be/xgawtIMv39s

Here is a link to a great commercial for Cherry Blossom from the 70’s

This is what it feels like to eat these things!

The Corner Grocery Store

  Winnipeg in the North End had a lot of corner grocery stores when I was growing up. Buying candy and chocolate bars to satisfy my sweet tooth was never more than a couple minute walk away.A lot of these stores had large hand painted 7-UP advertising murals on them. Now a lot of these corner stores have disappeared and/or the murals have long ago been painted over. 

  I was really missing them lately and I’ve always loved that late 60’s early 70’s graphic art style popularized by Peter Max. I was missing them so much so, that I painted one on the side of my garage.

I Could not resist....So Happy!

 

After my previous post with my Oh Henry / So Happy design, I could not resist making a full mock-up of the bar. It looks fabulous! Though, I do need to find a smaller ‘pinking shears’ for the zig zag cuts.

This past Friday I shared my idea with the Hershey Company. I really wish the internet didn’t make it impossible to actually talk to somebody at large companies. They did have a ‘share your ideas with us’ button to click on, which I used to submit my idea, but by doing so, I may have given up all rights to my fantastic idea, by having to agree with their 10 terms, which by the way I don’t agree to. It’s very unfair. I  don’t mind or care so much If I don’t get paid ( I have zillions of ideas per minute coming out of my cranium), as long as I get a years’ worth of Oh Henry! bars. And that’s a lot. It might be cheaper to pay me. 

OH! I would be So Happy!

I was sitting at a coffee shop before work and In the corner of my eye I saw the chocolate bar stand and the side of a box of Oh Henry chocolate bars. But I couldn’t believe my eyes as I saw the words SO Happy instead of Oh Henry. Brilliant I thought, what a great idea for them to do that. But when I actually looked, I saw it really ‘only’ said Oh Henry. 

And this got me thinking. It’s a great Idea. Now to sell them on it. (Hershey). Let’s make this happen!

So this is what I came up with by mimicking the current Oh Henry wrapper design.

Around the Block..... COMICS!

How does one get from here to there?

I love it when things smash together like chocolate and peanut butter. I certainly wasn’t looking for this idea but if you give me a few items I’ll find some way to link them together. It’s nice to know that even though Bubblicious gum does not have any comics they can still be inspiring, as well as pretty tasty too.

Caramilk Wrapper Evolution

This to me is the classic Caramilk wrapper. Maybe it's when I started to pay attention in the late 80's.
And the whole advertising campaign they had with the Caramilk secret, even in the seventies and using the Mona Lisa and her smile....all of it quite brilliant. I love how the 'wave' graphic starts to change through the years and also you get to see the Cadbury logo change. As a personal note, I do not like the  foil wrappers that are used now as they are so much harder to open without tearing.