I Could not resist....So Happy!

 

After my previous post with my Oh Henry / So Happy design, I could not resist making a full mock-up of the bar. It looks fabulous! Though, I do need to find a smaller ‘pinking shears’ for the zig zag cuts.

This past Friday I shared my idea with the Hershey Company. I really wish the internet didn’t make it impossible to actually talk to somebody at large companies. They did have a ‘share your ideas with us’ button to click on, which I used to submit my idea, but by doing so, I may have given up all rights to my fantastic idea, by having to agree with their 10 terms, which by the way I don’t agree to. It’s very unfair. I  don’t mind or care so much If I don’t get paid ( I have zillions of ideas per minute coming out of my cranium), as long as I get a years’ worth of Oh Henry! bars. And that’s a lot. It might be cheaper to pay me. 

OH! I would be So Happy!

I was sitting at a coffee shop before work and In the corner of my eye I saw the chocolate bar stand and the side of a box of Oh Henry chocolate bars. But I couldn’t believe my eyes as I saw the words SO Happy instead of Oh Henry. Brilliant I thought, what a great idea for them to do that. But when I actually looked, I saw it really ‘only’ said Oh Henry. 

And this got me thinking. It’s a great Idea. Now to sell them on it. (Hershey). Let’s make this happen!

So this is what I came up with by mimicking the current Oh Henry wrapper design.

Caramilk Wrapper Evolution

This to me is the classic Caramilk wrapper. Maybe it's when I started to pay attention in the late 80's.
And the whole advertising campaign they had with the Caramilk secret, even in the seventies and using the Mona Lisa and her smile....all of it quite brilliant. I love how the 'wave' graphic starts to change through the years and also you get to see the Cadbury logo change. As a personal note, I do not like the  foil wrappers that are used now as they are so much harder to open without tearing.