Wednesday, July 4, 2018

Chocolate Bar Certificate For A 100 Grand.


actually 100 grams
     Does this not look like a certificate or something like a stock or bond! Or the Golden Ticket from the Willy Wonka factory. The gold print and beautiful script lettering makes it look very regal and the separately stamped product batch number makes it look like it's registered and of course the gold foil wrap which starts to look like a gold bar.
     This wrapper is from around 1998, just before the 75th anniversary of Neilson's Jersey Milk in 1999 Though it was being made by Cadbury I am happy that they kept the old Neilson brand on the package and even to this day! After the 75th anniversary wrapper which was very similar to this one, they changed the package to a vertical sealed file wrap using mostly all the same design and coloring.
     What I find interesting is that really nobody, except for the graphic designers or printers, would ever have really seen the wrapper displayed in this fashion and it wasn't meant to be. I love it.