Kit Kat Evolution

Rowntree's chocolate covered wafer bar was first introduced in England in 1935 and was renamed Kit Kat in 1937. In the 1940's Kit Kat was exported and sold in Canada.

From 1945-1947 the original red wrapper was replaced by blue due to the shortage of milk.

I love the Rowntree logo on this 10cent wrapper and I seem to enjoy the brand design a lot more here, than I did when it was reintroduced by Nestle after they bought Rowntree in 1988

It's interesting how certain design elements are are phased in or out. The chocolate bar for example or slight lettering changes. You can also see here the number of grams the bar weighs fluctuating and then it's really super to see the evolution of Nestle's continual logo change.

Real LIVE Wacky Packages

1974 art for ScreamSicle - From the book Wacky Packages New New New published in 2010 by Abrams  

I grew up buying Wacky Packages trading card gum stickers and I putting them all over my notebooks and dresser. ( I wish I didn't) but I still love them to this day. There have been hundreds of them made over the years and there has even been a resurgence of interest in them with the Topps company putting out collections and books and new stickers!

So, I almost couldn't believe it when I saw Nestle's daringly humorous move to temporarily change their best selling candy bar packaging for a novelty halloween theme. These are real live Wacky Packages!

I must say that the Kit Kat design here is rather lame. The Kat is pretty cool but none of it says Halloween like the other three do. Below are some of the other candy bar related wacky package stickers Topps put out. But like I said there are hundreds of these little designed paintings of all sorts of products. In another post I'll put up some more of my favorites.

 1974

 1974

 1979

 1979

2006